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6 Merchants' Magic Formula for Successful Credit Card Processing

<p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2"><em>by Trisha Echols</em></font></font><br /><br /> </p> <p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2">Congratulations ! So you finally get credit card processing service for your business. You can now accept credit card payments from customers and boost your business. But having credit card processing service is just the first step. You still have to implement yourself the needed strategies to achieve your goal. Below are some proven merchants&#39; formula for successful credit card processing:</font></font></p> <p style="margin-bottom: 0in"><br /> </p> <p style="margin-bottom: 0in"><br /> </p> <ol><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">CAREFULLY EXAMINE THE CARD</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">When a customer makes purchase transactions in your store using a credit card, scrutinize the card as if your life depends on it. This sounds simple, I know. But so many chargebacks and fraudulent transactions occurred because you, as the merchant, fail to examine the card. Pay particular attention to the signatures. Make sure that the signature on the receipt matches the signature displayed at the back of the credit card. Also make sure that the billing address in the card is the same as the delivery address.</font></font></p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">DO NOT SHARE YOUR MERCHANT ACCOUNT WITH YOUR BEST FRIEND</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">Sharing is good among friends but it has its limits. And your merchant account is among them. Do not allow your friend, your neighbor, your coach, your fitness trainer, or even your girlfriend to process their business transactions using your account. You will be held liable for such &ldquo; breach of contract&rdquo; which could lead to the closure of your merchant account. </font></font> </p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">AVOID ENTERING ANY TRANSACTONS USING YOUR PERSONAL CREDIT CARD IN YOUR MERCHANT ACCOUNT</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">So you want to give your girlfriend a complete kitchen bundle package from your home appliances business store. Well and good. But please don&#39;t whip out your own personal credit card to pay for those purchases. You might run into trouble with your merchant bank and terminate your account. You could try paying cash for these huge purchases. Or if you really want to practice gallantry, heed out to any uptown appliance store and purchase any item that suit your girlfriend&#39;s fancy using your credit card.</font></font></p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">POST &ldquo; REFUND POLICY&rdquo; SIGNS WITHIN THE PREMISES OF YOUR STORE</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">Inform your customers about your refund policy every time they transact business with you. Post similar signs within the premises of your business establishment. Refund policy prevents costly chargebacks . Write them in big bold letters. This would instill trust and confidence in your customers to buy from your stores. The more trust customers have in you, the more likely they will do repeat business with you. As a result, you reap good will and more sales revenues. </font></font> </p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">TAKE GOOD CARE OF YOUR CUSTOMERS</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">Customers are your lifeline to business success. Pamper them by dealing only with quality goods. Attend to their issues and concerns promptly. Be honest in your dealings with them. Make them feel special. They would become your lifetime customers plus the fact that they will advertise your store and product by word of mouth. You get additional customers in the long run. </font></font> </p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">ADHERE TO SOUND FISCAL MANAGEMENT]</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">Simply put, you should spend less than you earn. Strive to trim down your business expenses without cutting corners. Spend money wisely. Don&#39;t go into a shopping spree with your business revenues. If you can afford it, hire an accountant to balance the books, so to speak, for you. </font></font> </p> </li></ol> <p style="margin-bottom: 0in">&nbsp;</p> <p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2">Only by following these strategies can you be able to achieve successful credit card processing success.</font></font></p> <p style="margin-bottom: 0in">&nbsp;</p> <p style="margin-bottom: 0in"><br /> </p> <p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2"><em>( Trisha Echols currently is a long-time financial consultant with established consultancy offices in Amsterdam, Halifax, Malaysia and other key cities. Her clients belong to the top 500 companies in England and in the United States. She does lectures on strategic business practices and also writes for various magazines on business matters.)</em></font></font></p><p style="margin-bottom: 0in">&nbsp;</p><p style="margin-bottom: 0in"> <a href="http://www.onlywire.com/submit?u=http://www.creditcardprocessingexperts.com/6_merchants_magic_formula_for_successful_credit_card_processing.html;t=credit%20card%20processing;tags=Credit%20card%20processing" target="_blank" title="Add this Article to Onlywire"><img src="http://www.onlywire.com/i/onlywire.ico" alt="" />Add to Onlywire!</a></p><p style="margin-bottom: 0in">&nbsp;</p> <p style="margin-bottom: 0in"><br /> </p>