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8 Important Credit Card Processing Terms You Should Understand
<p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">by Abigail Morrison </font></font> </p> <p style="margin-bottom: 0in"><br /> </p> <p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2">Suppose you have a brick-and-mortar shop. It's doing brisk business. Now you are thinking of putting up an online store to expand your customers's base and increase profits. You pat yourself in the head and say“Nice going there, man”. </font></font> </p> <p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2">But wait. Before you delve into the online business, you must understand that you should configure or setup your site so that it can accept credit card payments. The following are important credit card processing terms you should understand.</font></font></p> <p style="margin-bottom: 0in"><br /> </p> <ol><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">MERCHANT ACCOUNT</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">You open some sort of bank account for the exclusive use of your online business. Mind you, it's not easy to acquire this account because it imposes strict financial conditions as well as close scrutiny of your merchandise. If the bank will not grant you merchant account, you can always go to third party groups. These network groups will acquire the merchant account for you. But just remember, you can not start an online business without a merchant account.</font></font></p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">MERCHANT BANKS</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">Banks who specialize in granting merchant accounts are known as merchant banks. Sometimes, they are also called sponsor banks. Usually, these are the top-caliber banks in your area.</font></font></p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">CARDHOLDER</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">These are customers browsing your online site and making a purchase. They own credit cards and use their cards for online payment transactions. They could be your next-door neighbors, the man from a different state, or a haggard wife from as far as Algeria. </font></font> </p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">DISCOUNT RATE</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">A small percentage of the amount deducted from every successful credit card purchase sale in your online store. Your discount rate depends on many factors--- your type of business, credit history, your expected monthly transactions, etc.. If you have a stable type of business with a huge monthly transactions, you can usually negotiate for your discount rate. High-risk business endeavors carry a higher discount rate. </font></font> </p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">PROCESSORS</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">These are third party companies that offer credit card processing service, for a fee. Many credit card processing companies will be vying for your attention. They want you to do business with them. Exercise care in choosing your processors. While some are legitimate, some could be run-of-the-mill type charging exorbitant fees.</font></font></p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">CREDIT CARD COMPANIES</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">These are the names of companies that issues credit cards to individuals. Established credit card companies are MasterCard, Visa, American Express, etc..</font></font></p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">CHARGEBACK</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">When a customer refutes the transaction reflected in his credit card bill, he initiates a retrieval request. This often results to chargebacks. A chargeback is the amount of a particular purchase transaction that will be immediately deducted from your account. However, in case you have the necessary documents to prove the validity of the disputed transaction, no charge back will occur.</font></font></p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">MERCHANT</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">Of course, this refers to you. Anyone who sells goods or services can be considered merchant.. These are the businessmen who sell items or services to customers through online websites. They can be male,female, organizations, charity groups, or what-have-you. As long as they conduct business via the Internet, they are called merchants.</font></font></p> </li></ol> <p style="margin-bottom: 0in"><br /> </p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">( Abigail Morrison is a Harvard University graduate who works as financial consultant to small and medium business companies throughout the US and CANADA.)</font></font></p><p style="margin-bottom: 0in"> </p><p style="margin-bottom: 0in"> </p><p style="margin-bottom: 0in"> </p><p style="margin-bottom: 0in"> <a href="http://www.onlywire.com/submit?u=http://www.creditcardprocessingexperts.com/8_important-credit_card_processing_terms_you_should_understand.html;t=credit%20cardprocessing;tags=Credit%20card%20processing" target="_blank" title="Add this Article to Onlywire"><img src="http://www.onlywire.com/i/onlywire.ico" alt="" />Add to Onlywire!</a></p>