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Credit Card Processing : 10 Effective Merchant Websites' Marketing Strategies
<p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2"><em>by Trisha Echols</em></font></font><br /><br /> </p> <p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2">All merchants want a successful online store. In their definition, a successful merchant website means it ranks high among various search engines, gets hundreds of visitor's visits a day, and receives numerous purchase orders online. However, this rosy condition does not just happen to any merchant website. It takes planning, preparation, hard work, and back-breaking marketing blitz to achieve this state of profitability.</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2"> Here are some proven website marketing stragegies: </font></font> </p> <p style="margin-bottom: 0in"><br /> </p> <ol><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">GET CREDIT CARD PROCESSING SERVICE</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">This is a must, and should be on the top of your priorities as a merchant. Your customers will not be able to make online credit card payments unless your site has credit card processing service. </font></font> </p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">WORD-OF-MOUTH</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">A proven marketing strategy, advertising by word of mouth increases potential customers' visits to your site. You can do this by personally inviting your neighbors, friends, relatives, colleagues, classmates, and other acquiantances .When your site performs well, your word-of-mouth contacts will in turn spread the word to their friends and relatives, thereby increasing visitors to your site.</font></font></p> <p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2">People will visit your site if :</font></font></p> <p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2">a.) You sell hot quality products at competitive prices and deliver promptly</font></font></p> <p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2">b.) You have a reliable product return policy.</font></font></p> <p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2">c.) If you deal on services, you make sure you always strive for customer's satisfaction</font></font></p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">SUBMIT YOUR SITE TO FREE LISTING DIRECTORY</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">In these days, there are still a number of online directories that accepts fee listing services. Grab this opportunity and submit your site to these directories. It does not cost you a cent. </font></font> </p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">DISPATCH PRESS RELEASES TO YOUR LOCAL MEDIA</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">Write a good press release about your website. If you don't know how, hire a copy writer to make one for you. Afterwards, you can send these press releases to your local newspapers, magazines, radio and television stations. </font></font> </p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">DISPLAY POSTERS</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">Design a colorful and compelling poster about your website and hang them on strategic places like public parks, children's playgrounds, and other allowable locations. </font></font> </p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">COMMERCIAL DIRECTORY SUBMISSION SITES</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">Submit your site to paid directory services like Yahoo, Lycos, and other commercial submission sites. For a nominal fee, your site gets greater visibility.</font></font></p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">SWAP LINKS</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">You can discuss with other site owners to swap links with you, for free. You display their links to your website and in turn, they display yours in their sites. It's a classic “ you-scratch-my-back-and-I'll-scratch-yours” tactic many website owners would readily agree.</font></font></p> <p style="margin-bottom: 0in"> </p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">USE SUBMISSION SOFTWARE</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">There are commercial submission software which automates the process of submitting your sites to directory listing. Search for it and choose one that fits your needs and your budget.</font></font></p> </li><li><p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">BLOG IT</font></font></p> <p style="margin-bottom: 0in"><font face="Arial, sans-serif"><font size="2">Use blogging as a way to promote your site. If you don't know how, you can ask your friend to do the writing for you. Blogging is very effective in getting people to visit your site. Be sure to provide backlinks to other blogs so that other bloggers will display links to your site. </font></font> </p> </li><li><p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2">PROVIDE FRESH CONTENT EVERYDAY</font></font></p> <p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2">Aside from merchant products, try to provide readable content articles to your site. If your site is about dresses, write articles on how to choose the right outfit for the right occasion. Or you can talk about the dress personalities. You get the drift.</font></font><br /><br /> </p> </li></ol> <p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2">Just don't forget, though. It is necessary that as the owner of a merchant website that sells products through the Internet, you must subscribe to credit card processing service. This is important. After all, no amount of marketing strategies could take the place of a merchant site fully configured to accept online payments.</font></font></p> <p style="margin-bottom: 0in"><br /> </p> <p style="margin-bottom: 0in"> <font face="Arial, sans-serif"><font size="2"><em>( Trisha Echols currently is a long-time financial consultant with established consultancy offices in Amsterdam, Halifax, Malaysia and other key cities. Her clients belong to the top 500 companies in England and in the United States. She does lectures on strategic business practices and also writes for various magazines on business matters.)</em></font></font></p><p style="margin-bottom: 0in"> </p><a href="http://www.onlywire.com/submit?u=http://www.creditcardprocessingexperts.com/credit_card_processing_10_effective_merchant_websites_marketing_strategies.html;t=credit%20card%20processing;tags=credit%20card%20processing" target="_blank" title="Add this Article to Onlywire"><img src="http://www.onlywire.com/i/onlywire.ico" alt="" />Add to Onlywire!</a><p style="margin-bottom: 0in"><br /> </p>